Digital Marketing

SC
SITH Computer Institute
Last Update 11/11/2021

About This Course

  • Every portion of the course is a groove with assignments, checklists, and actionable lectures.
  • Learn how to advertise a business online from scratch using all of the key marketing platforms
  • Our digital marketing course includes almost six months of teaching, tests, and practical actions to follow.
  • We’ll cover SEO, SEM, Social Media Marketing, Online Ads, Branding, Content Marketing and more!
  • This course is designed for College freshers, Marketers, and Small scaled business owners, Entrepreneurs, Brand Managers, Sales professionals.

COURSE CURRICULUM

Helpie FAQ

  • Website Planning & Creation
    • Website Introduction
    • Difference between Domain and Hosting
    • Setting up a new hosting
    • Introduction to WordPress
    • WordPress download and installation
    • Basic WordPress settings
    • Theme Installation
    • Plugins
    • Creating posts and pages
    • Basics e-commerce settings
    • Site Optimisation
  • Basic Graphic Design Skills
    • Tool to choose perfect colour combination for your website
    • Fonts selection and create typography for your brand
    • Create brands guidelines
    • Make image background transparent
    • Changing image dimensions
    • Reducing image sizes
    • Design a logo for your website
    • Stock images for your website
    • Design social media posters using Canva/Photoshop
  • Search Engine Optimization
    ON PAGE OPTIMIZATION
    • Keyword Research
    • Meta Tags
    • HTML Tags for SEO
    • URL Structure
    • Internal Linking & Hyperlinks
    • Image Optimization
    • Breadcrumb
    • Canonicalization
    • Robots.txt
    • Keywords Optmization
    • Page Speed Analysis
    • Mobile Friendliness
    • Structured Data
    • User Friendly 404 Pages
    • XML Sitemaps
    • SSL Certification
    • Open Graph and Twitter Cards
    OFF PAGE OPTIMIZATION
    • Directory Submission
    • Forums and Q&A Websites
    • Blogging & Guest Blogging
    • Local Listings
    • Classified Submission
    • Link building
    • Infographics
    • High Domain Authorities
    • Off Topic Backlinks
    • Broken Link Building
    • Competitor Research
    • Social Bookmarking
    • Press Release
    • Social Media Engagement
    • Influencer Outreach
  • Google Ads
    • Create Google Ad Account
    • Learn About Google Campaign Types
    • Writing Ad Copies On Google Ads
    • Different Types of Ad Extensions
    • Google Keyword Planner Tool
    • Creating Landing Pages With WordPress
    • Bidding And Budget Optimization
    • Setting Up Google Search Campaigns
    • Setting Up Google Display Campaigns
    • Setting Up Google Video Campaigns
    • Setting Up Google Shopping Campaigns
    • Setting Up Android App Campaigns
    • Remarketing With Google Ads
    • Setting Up Conversion Tracking For Google Ads
    • Connecting Google Ads Account To Google Analytics
  • Social Media Marketing
    Facebook
    • Setting up your business page
    • Creating a professional cover pics
    • Setting up tabs on Facebook page
    • Adding custom buttons to Facebook page
    • Creating event on Facebook page
    • Connecting Whatsapp and Instagram on Facebook page
    • Setting up automated replies For your Facebook Page
    • Introduction to Facebook ads
    • Setting up Facebook ads manager
    • Understanding campaigns, ad groups & ads
    • Different types of Facebook ads campaigns
    • Setting up tracking for Facebook ads
    • Facebook audience targeting
    • Facebook messenger marketing
    • Location targeting
    • Setting up custom audience
    • Setting up lookalike audience
    • Remarketing with Facebook ads
    • Creating videos/slideshow for video ads
    • Facebook Pixel Integration
    • Conversion tracking using Facebook pixel
    • Facebook analytics
    Instagram
    • Setting up your Instagram business Account
    • Creating Instagram stories for your business
    • Setting up story highlights on Instagram account
    • Adding custom buttons to Facebook page
    • Creating attractive Instagram bio
    • Creating Trendy Instagram reels
    • Connecting Instagram on Facebook page
    • Introduction to Instagram ads
    • Setting up Instagram ads on ads manager
    • Different types of Instagram ad campaigns
    • Instagram audience targeting
    • Remarketing with Instagram ads
    • Instagram analytics
  • Content Marketing
    • Basic copywriting skills.
    • Copywriting rules and methods
    • Introduction of content writing
    • Blog writing for brands
    • Tips for writing magnetic headlines
    • Storytelling for brands
    • Content writing tools
  • Email Marketing
    • Email marketing basics
    • Writing attractive subject lines that gets you business
    • Creating newsletter for your audience
    • Collecting emails from your subscribers
    • Setting up automated email campaigns using Mailchimp
    • Finding others email ids using tools
    • Verifying bulk email Ids
  • Whatsapp Marketing
    • Setting up a business profile on Whatsapp Business
    • Learn more about the Whatsapp business tools
    • Setting automatic replies for Whatsapp Business
    • Showcase your products in a catalog
    • Tracking clicks from Whatsapp Business
    • Ads for Whatsapp Business

  • TOOLS

    ALUMNI SPEAKS

    Ronak Panchal

    Sith Institute is amongst the best institutes for Digital Marketing. The faculty Shilpesh Sir here is always available to help you and solve whatever difficulties you face. They provide proper guidance in study and in internship both. So, I would recommend Sith Institute to those who are willing to make a career in Digital Marketing. Thank You.

    Sharad Rathod
    Social Media Manager / Ojas Publicity

    Sharad Rathod

    I am happy with the training quality which I have received in SITH Institute. I got to learn numerous new things in Digital Marketing. This institute helped me to develop my marketing knowledge. The Course material was very helpful during the course. I am very glad that I chose SITH Institute as my learning source. Thank You.

    Dheeraj Dakua
    Seo Executive / Synnex Group

    Dheeraj Dakua

    I have joined the SITH Institute for the course of Digital Marketing. Faculty has always helped solve doubts in the syllabus or outside the syllabus: flexible timings and various assignments with lecturers. Also, the projects that have been done enabled me to prepare for interviews. I thank the SITH Institute for its teaching.

    Rahul Tiwari
    Digital Marketing Specialist / Katalyst Business Solutions Private Limited

    Rahul Tiwari

    I was having sales experience and decided to choose Digital Marketing as my career, but I was having less knowledge about it. Now I made it my career, it is just because of Sith institute and their faculty members who were always there to help me in gaining the knowledge about digital marketing with practical experiences. Thank you, SITH for all your support.

    Learning Objectives

    Grow a Business Online From Scratch.
    Land a High-Paying Job in Digital Marketing.
    Work From Home as a Freelance Marketer.

    Requirements

    • All you need is a laptop, tablet or smartphone with an internet connection!
    Digital Marketing
    Free
    Level
    All Levels
    Duration 80 hours
    Subject

    Material Includes

    • Classes designed notes
    • Online recorded lectures

    Certificate Assessment

    • Google Analytics Certification
    • Google Tag Manager Certification
    • Google Ads Display Certification
    • Google Ads Search Certification
    • Google Ads Video Certification
    • Google Shopping ads Certification
    • Google Ads Apps Certification
    • SEMrush SEO Certification